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Marketing Research · CAPE Management of Business Unit 2

35 past-paper questions on Marketing Research, part of Module 2: Fundamentals of Marketing, from every CAPE Management of Business Unit 2 paper on Quelpr.

Practise Marketing Research
  1. 10(a)2 marks· CAPE Management of Business Unit 2 · 2006 · Paper 1State ONE advantage of secondary data over primary data.
  2. 4(a)6 marks· CAPE Management of Business Unit 2 · 2006 · Paper 2Define the term "sampling" and distinguish between "probability sampling" and "non-probability sampling."
  3. 4(b)12 marks· CAPE Management of Business Unit 2 · 2006 · Paper 2Define the terms "convenience sampling" and "systematic random sampling" and explain how EACH might be used to select respondents.
  4. 4(c)7 marks· CAPE Management of Business Unit 2 · 2006 · Paper 2Indicate which of the two types of sampling (convenience or systematic random sampling) management should use and justify your answer.
  5. 4(a)(i)5 marks· CAPE Management of Business Unit 2 · 2007 · Paper 2Differentiate between primary versus secondary sources of data, outlining one advantage and one disadvantage of one option over the other.
  6. 4(a)(ii)5 marks· CAPE Management of Business Unit 2 · 2007 · Paper 2Differentiate between probability versus non-probability sampling, outlining one advantage and one disadvantage of one option over the other.
  7. 4(a)(iii)5 marks· CAPE Management of Business Unit 2 · 2007 · Paper 2Differentiate between focus groups versus surveys, outlining one advantage and one disadvantage of one option over the other.
  8. 4(b)10 marks· CAPE Management of Business Unit 2 · 2007 · Paper 2For EACH pair of options, indicate which one the company should choose, giving ONE reason for your choice.
  9. 5(f)9 marks· CAPE Management of Business Unit 2 · 2007 · Paper 2Discuss THREE main reasons why it would be important for Sandy and Shelley to conduct market research before embarking on their new business venture.
  10. 4(a)6 marks· CAPE Management of Business Unit 2 · 2008 · Paper 2State THREE main features of the focus group methodology.
  11. 4(c)(ii)2 marks· CAPE Management of Business Unit 2 · 2008 · Paper 2Suggest ONE reason why members of the focus group CANNOT be affiliated with the other type of companies mentioned in the case.
  12. 3(a)8 marks· CAPE Management of Business Unit 2 · 2010 · Paper 2Define the terms 'primary research' and 'secondary research', giving ONE advantage of EACH.
  13. 3(b)17 marks· CAPE Management of Business Unit 2 · 2010 · Paper 2Discuss FOUR ways in which market research may be beneficial to Fruity Juice Co. Ltd.
  14. 3(a)(i)2 marks· CAPE Management of Business Unit 2 · 2011 · Paper 2Define the term 'market research'.
  15. 3(a)(ii)12 marks· CAPE Management of Business Unit 2 · 2011 · Paper 2Discuss THREE reasons why it is important for PPC-TV to conduct market research.
  16. 3(b)3 marks· CAPE Management of Business Unit 2 · 2011 · Paper 2Distinguish between primary and secondary data and state the MOST appropriate source of primary data for this project.
  17. 3(c)(i)4 marks· CAPE Management of Business Unit 2 · 2011 · Paper 2State TWO advantages and TWO disadvantages of using personal interviews to conduct market research for PPC-TV.
  18. 3(c)(ii)4 marks· CAPE Management of Business Unit 2 · 2011 · Paper 2State TWO advantages and TWO disadvantages of using telephone interviews to conduct market research for PPC-TV.
  19. 4(a)6 marks· CAPE Management of Business Unit 2 · 2011 · Paper 2State THREE features of the focus group methodology.
  20. 5(c)6 marks· CAPE Management of Business Unit 2 · 2011 · Paper 2Outline THREE reasons why Mr. Gravy may need to conduct market research.
  21. 4(a)(i)4 marks· CAPE Management of Business Unit 2 · 2011 (Specimen) · Paper 2Define the term 'sampling' and state TWO reasons for sampling.
  22. 4(a)(ii)4 marks· CAPE Management of Business Unit 2 · 2011 (Specimen) · Paper 2Distinguish between 'probability sampling' and 'non-probability sampling'.
  23. 4(b)12 marks· CAPE Management of Business Unit 2 · 2011 (Specimen) · Paper 2Define the terms 'convenience sampling' and 'systematic random sampling', explaining how EACH might be used to select respondents.
  24. 4(c)5 marks· CAPE Management of Business Unit 2 · 2011 (Specimen) · Paper 2Indicate which of the two types of sampling in (b) above should be used by Research Inc. Justify your choice.
  25. 4(a)(i)2 marks· CAPE Management of Business Unit 2 · 2013 · Paper 2State ONE main difference between 'primary data' and 'secondary data'.
  26. 4(a)(ii)a)2 marks· CAPE Management of Business Unit 2 · 2013 · Paper 2State TWO reasons why primary data would be the preferred type of data for this research.
  27. 4(a)(ii)b)1 mark· CAPE Management of Business Unit 2 · 2013 · Paper 2Identify ONE piece of evidence from the scenario to support your reasons.
  28. 4(b)(i)6 marks· CAPE Management of Business Unit 2 · 2013 · Paper 2Outline THREE main differences between 'probability sampling' and 'non-probability sampling'.
  29. 4(b)(ii)9 marks· CAPE Management of Business Unit 2 · 2013 · Paper 2Outline THREE reasons to justify the company's choice of probability sampling technique.
  30. 3(a)(i)3 marks· CAPE Management of Business Unit 2 · 2015 · Paper 2Define the term 'marketing research'.
  31. 3(a)(ii)2 marks· CAPE Management of Business Unit 2 · 2015 · Paper 2State TWO limitations of marketing research.
  32. 3(c)12 marks· CAPE Management of Business Unit 2 · 2015 · Paper 2Discuss THREE ways in which marketing research may be beneficial to the firm in deciding whether or not its new product, 'Tango Root', would be successful on the market.
  33. 2(a)(i)2 marks· CAPE Management of Business Unit 2 · 2018 · Paper 2Define the term 'market research'.
  34. 2(a)(i)2 marks· CAPE Management of Business Unit 2 · 2021 · Paper 2Define the term 'market research'.
  35. 2(b)9 marks· CAPE Management of Business Unit 2 · 2021 · Paper 2Explain THREE primary research techniques that Water is Life Ltd could use to conduct market research.

Related topics in Module 2: Fundamentals of Marketing