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2 marksMarketing Research

CAPE Management of Business Unit 2 · 2008 · Paper 2 · Question 4(c)(ii)

Suggest ONE reason why members of the focus group CANNOT be affiliated with the other type of companies mentioned in the case.

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Other parts of this question

  1. 4(a)State THREE main features of the focus group methodology.[6 marks]
  2. 4(b)Define the term 'market segmentation' and outline THREE uses of market segmentation.[8 marks]
  3. 4(c)(i)Identify and justify THREE characteristics of the targeted Caribbean-American group.[9 marks]

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