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Product Management · CAPE Management of Business Unit 2

14 past-paper questions on Product Management, part of Module 2: Fundamentals of Marketing, from every CAPE Management of Business Unit 2 paper on Quelpr.

Practise Product Management
  1. 9(a)2 marks· CAPE Management of Business Unit 2 · 2006 · Paper 1Describe ONE characteristic of legal services which makes them more difficult to market than goods.
  2. 9(b)2 marks· CAPE Management of Business Unit 2 · 2006 · Paper 1State TWO advantages of a trade mark.
  3. 3(a)(i)2 marks· CAPE Management of Business Unit 2 · 2007 · Paper 2Define the marketing concept of Branding.
  4. 3(b)(i)8 marks· CAPE Management of Business Unit 2 · 2007 · Paper 2For EACH concept defined in (a) above, describe TWO strategies which the company may consider when planning this aspect of its marketing.
  5. 3(b)(ii)9 marks· CAPE Management of Business Unit 2 · 2007 · Paper 2For EACH concept, indicate which strategy is better, giving ONE reason for your choice.
  6. 3(a)(i)2 marks· CAPE Management of Business Unit 2 · 2013 · Paper 2Explain what is meant by Branding.
  7. 3(b)(i)4 marks· CAPE Management of Business Unit 2 · 2014 · Paper 2At which stage of the product life cycle is Viewmaster Glass Products likely to be? Cite TWO pieces of evidence from the scenario to support your answer.
  8. 3(b)(ii)8 marks· CAPE Management of Business Unit 2 · 2014 · Paper 2Justify ONE pricing strategy and ONE promotional strategy which the company should adopt while it is at the identified product life cycle stage.
  9. 4(a)(i)3 marks· CAPE Management of Business Unit 2 · 2015 · Paper 2Define the term 'branding'.
  10. 4(a)(i)2 marks· CAPE Management of Business Unit 2 · 2016 · Paper 2Define the term 'branding'.
  11. 4(a)(ii)3 marks· CAPE Management of Business Unit 2 · 2016 · Paper 2State THREE benefits of branding to an organization.
  12. 4(c)(i)4 marks· CAPE Management of Business Unit 2 · 2016 · Paper 2Discuss the 'Idea generation' stage in the new product development process.
  13. 4(c)(ii)4 marks· CAPE Management of Business Unit 2 · 2016 · Paper 2Discuss the 'Product development' stage in the new product development process.
  14. 4(c)(iii)4 marks· CAPE Management of Business Unit 2 · 2016 · Paper 2Discuss the 'Market testing' stage in the new product development process.

Related topics in Module 2: Fundamentals of Marketing