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12 marksMarketing Research

CAPE Management of Business Unit 2 · 2015 · Paper 2 · Question 3(c)

Discuss THREE ways in which marketing research may be beneficial to the firm in deciding whether or not its new product, 'Tango Root', would be successful on the market.

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Other parts of this question

  1. 3(a)(i)Define the term 'marketing research'.[3 marks]
  2. 3(a)(ii)State TWO limitations of marketing research.[2 marks]
  3. 3(b)Outline TWO advantages and TWO disadvantages that Lifestyle Juices Enterprise would experience if it adopts a 'competition pricing' strategy for its new…[8 marks]

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