Quelpr
2 marksMarketing Research

CAPE Management of Business Unit 2 · 2006 · Paper 1 · Question 10(a)

Jane, a student at Caribbean Management College, is learning about data collection in marketing research as well as promotion and distribution strategies.

State ONE advantage of secondary data over primary data.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 10(b)State ONE reason why firms use the press release as a form of promotion.[2 marks]

More practice: the rest of this paper · more Marketing Research questions · all CAPE Management of Business Unit 2 past papers