Quelpr
4 marksMarketing Research

CAPE Management of Business Unit 2 · 2011 · Paper 2 · Question 3(c)(i)

State TWO advantages and TWO disadvantages of using personal interviews to conduct market research for PPC-TV.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 3(a)(i)Define the term 'market research'.[2 marks]
  2. 3(a)(ii)Discuss THREE reasons why it is important for PPC-TV to conduct market research.[12 marks]
  3. 3(b)Distinguish between primary and secondary data and state the MOST appropriate source of primary data for this project.[3 marks]
  4. 3(c)(ii)State TWO advantages and TWO disadvantages of using telephone interviews to conduct market research for PPC-TV.[4 marks]

More practice: the rest of this paper · more Marketing Research questions · all CAPE Management of Business Unit 2 past papers