Pricing Decision · CAPE Management of Business Unit 2

10 past-paper questions on Pricing Decision, part of Module 2: Fundamentals of Marketing, from every CAPE Management of Business Unit 2 paper on Quelpr.

1. 13 marks· CAPE Management of Business Unit 2 · 2006 · Paper 1Define the term "seasonal demand" and give ONE example of a product or service with seasonal demand.
2. 7(a)2 marks· CAPE Management of Business Unit 2 · 2006 · Paper 1Explain what is meant by price skimming.
3. 7(b)2 marks· CAPE Management of Business Unit 2 · 2006 · Paper 1Explain what is meant by penetration pricing.
4. 3(a)(ii)2 marks· CAPE Management of Business Unit 2 · 2007 · Paper 2Define the marketing concept of Pricing.
5. 5(e)2 marks· CAPE Management of Business Unit 2 · 2007 · Paper 2Outline ONE way in which market demand would affect S & S Enterprise.
6. 5(d)2 marks· CAPE Management of Business Unit 2 · 2011 · Paper 2Identify TWO factors that may influence the pricing of his product.
7. 3(a)(ii)2 marks· CAPE Management of Business Unit 2 · 2013 · Paper 2Explain what is meant by Price skimming.
8. 3(b)8 marks· CAPE Management of Business Unit 2 · 2015 · Paper 2Outline TWO advantages and TWO disadvantages that Lifestyle Juices Enterprise would experience if it adopts a 'competition pricing' strategy for its new product, 'Tango Root'.
9. 4(b)8 marks· CAPE Management of Business Unit 2 · 2016 · Paper 2Differentiate between 'price skimming' and 'penetration pricing', outlining ONE situation in which EACH would be most appropriate.
10. 2(a)(ii)2 marks· CAPE Management of Business Unit 2 · 2017 · Paper 2Define the term 'price elasticity of demand'.