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Distribution Management · CAPE Management of Business Unit 2

18 past-paper questions on Distribution Management, part of Module 2: Fundamentals of Marketing, from every CAPE Management of Business Unit 2 paper on Quelpr.

  1. 8(b)2 marks· CAPE Management of Business Unit 2 · 2006 · Paper 1Outline ONE way in which intermediaries are important to manufacturers in a distribution system.
  2. 3(a)(iii)2 marks· CAPE Management of Business Unit 2 · 2007 · Paper 2Define the marketing concept of Distribution channels.
  3. 6(a)3 marks· CAPE Management of Business Unit 2 · 2008 · Paper 2Identify THREE types of retail businesses or outlets that could effectively distribute the Healthy Choice Bakery Ltd. new product.
  4. 6(b)8 marks· CAPE Management of Business Unit 2 · 2008 · Paper 2Identify and justify TWO main factors that may have influenced the Marketing Consultant's suggested choice of distribution channel.
  5. 4(a)6 marks· CAPE Management of Business Unit 2 · 2009 · Paper 2Differentiate between 'direct distribution channel' and 'indirect distribution channel', giving ONE example of EACH.
  6. 4(b)6 marks· CAPE Management of Business Unit 2 · 2009 · Paper 2Outline TWO factors that may influence the choice of a distribution channel.
  7. 4(c)13 marks· CAPE Management of Business Unit 2 · 2009 · Paper 2Discuss THREE benefits to a manufacturer of using an intermediary channel.
  8. 4(a)2 marks· CAPE Management of Business Unit 2 · 2012 · Paper 2Define the concept 'distribution'.
  9. 4(b)12 marks· CAPE Management of Business Unit 2 · 2012 · Paper 2Identify THREE factors that may influence the choice of a distribution channel and explain the importance of EACH factor in determining such choice.
  10. 4(c)11 marks· CAPE Management of Business Unit 2 · 2012 · Paper 2Outline THREE advantages and TWO disadvantages to a manufacturer of using intermediary channels.
  11. 3(a)(iii)2 marks· CAPE Management of Business Unit 2 · 2013 · Paper 2Explain what is meant by Direct distribution channels.
  12. 3(b)19 marks· CAPE Management of Business Unit 2 · 2013 · Paper 2Discuss ONE advantage and ONE disadvantage of EACH marketing strategy in (a) above.
  13. 6(a)(i)2 marks· CAPE Management of Business Unit 2 · 2013 · Paper 2Explain what is meant by the term 'one-level channel' of distribution.
  14. 6(a)(ii)2 marks· CAPE Management of Business Unit 2 · 2013 · Paper 2Identify TWO types of retail businesses or outlets that could effectively distribute the company's new product — 'Drink Smart'.
  15. 6(b)9 marks· CAPE Management of Business Unit 2 · 2013 · Paper 2Outline THREE main factors that may have influenced the marketing consultant's choice of distribution channel.
  16. 4(a)(i)4 marks· CAPE Management of Business Unit 2 · 2014 · Paper 2Distinguish between a 'direct distribution channel' and an 'indirect distribution channel'.
  17. 4(a)(ii)6 marks· CAPE Management of Business Unit 2 · 2014 · Paper 2Outline THREE factors that may influence G's Stationery and Office Supplies to choose a direct distribution channel.
  18. 4(c)12 marks· CAPE Management of Business Unit 2 · 2015 · Paper 2Discuss THREE possible benefits that Mr Beddy would enjoy if he uses an indirect channel for the distribution of his products.