Quelpr
12 marksMarketing Research

CAPE Management of Business Unit 2 · 2006 · Paper 2 · Question 4(b)

Define the terms "convenience sampling" and "systematic random sampling" and explain how EACH might be used to select respondents.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 4(a)Define the term "sampling" and distinguish between "probability sampling" and "non-probability sampling."[6 marks]
  2. 4(c)Indicate which of the two types of sampling (convenience or systematic random sampling) management should use and justify your answer.[7 marks]

More practice: the rest of this paper · more Marketing Research questions · all CAPE Management of Business Unit 2 past papers