The Concept of Marketing and Marketing Orientations · CAPE Management of Business Unit 2

11 past-paper questions on The Concept of Marketing and Marketing Orientations, part of Module 2: Fundamentals of Marketing, from every CAPE Management of Business Unit 2 paper on Quelpr.

1. 6(a)1 mark· CAPE Management of Business Unit 2 · 2006 · Paper 1Define "market" as it relates to economics.
2. 6(b)3 marks· CAPE Management of Business Unit 2 · 2006 · Paper 1The first implication of the marketing concept is to make a profit. State whether this statement is TRUE or FALSE and explain briefly.
3. 8(a)(i)1 mark· CAPE Management of Business Unit 2 · 2006 · Paper 1Give ONE example of the social role of marketing.
4. 8(a)(ii)1 mark· CAPE Management of Business Unit 2 · 2006 · Paper 1Give ONE example of the organizational role of marketing.
5. 3(a)(i)6 marks· CAPE Management of Business Unit 2 · 2008 · Paper 2Explain how the following concepts may be used to evaluate the marketing function: a) The product concept b) The sales concept c) The marketing concept
6. 3(a)(ii)4 marks· CAPE Management of Business Unit 2 · 2008 · Paper 2State TWO reasons why the marketing concept is the BEST approach for TAMS.
7. 3(a)(i)6 marks· CAPE Management of Business Unit 2 · 2011 (Specimen) · Paper 2Explain how EACH of the following concepts may be used to evaluate the marketing function: a) The product concept b) The sale concept c) The marketing concept
8. 3(a)(ii)4 marks· CAPE Management of Business Unit 2 · 2011 (Specimen) · Paper 2Outline TWO reasons why the marketing concept is the BEST approach for TIM.
9. 2(a)(i)2 marks· CAPE Management of Business Unit 2 · 2017 · Paper 2Define the term 'value added'.
10. 2(a)(ii)2 marks· CAPE Management of Business Unit 2 · 2018 · Paper 2Define the term 'target market'.
11. 2(a)(ii)2 marks· CAPE Management of Business Unit 2 · 2021 · Paper 2Define the term 'the selling concept'.