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Principles of Market Segmentation and Consumer Behaviour · CAPE Management of Business Unit 2

19 past-paper questions on Principles of Market Segmentation and Consumer Behaviour, part of Module 2: Fundamentals of Marketing, from every CAPE Management of Business Unit 2 paper on Quelpr.

Practise Principles of Market Segmentation and Consumer Behaviour
  1. 3(a)2 marks· CAPE Management of Business Unit 2 · 2006 · Paper 2Define the term "segmentation".
  2. 3(b)3 marks· CAPE Management of Business Unit 2 · 2006 · Paper 2State THREE benefits of segmentation.
  3. 3(c)20 marks· CAPE Management of Business Unit 2 · 2006 · Paper 2Select, explain and justify how TWO demographic and TWO psychographic variables may be used to segment the market for this new drink.
  4. 4(b)8 marks· CAPE Management of Business Unit 2 · 2008 · Paper 2Define the term 'market segmentation' and outline THREE uses of market segmentation.
  5. 4(c)(i)9 marks· CAPE Management of Business Unit 2 · 2008 · Paper 2Identify and justify THREE characteristics of the targeted Caribbean-American group.
  6. 4(a)4 marks· CAPE Management of Business Unit 2 · 2010 · Paper 2Distinguish between 'market segmentation' and 'niche marketing'.
  7. 4(b)4 marks· CAPE Management of Business Unit 2 · 2010 · Paper 2Outline TWO benefits of niche marketing to Fruity Juice Co. Ltd.
  8. 4(c)17 marks· CAPE Management of Business Unit 2 · 2010 · Paper 2Discuss TWO benefits and TWO drawbacks of market segmentation to Fruity Juice Co. Ltd.
  9. 4(b)12 marks· CAPE Management of Business Unit 2 · 2011 · Paper 2Discuss THREE advantages that Silk Fashions could realize from segmenting the market.
  10. 4(c)(i)3 marks· CAPE Management of Business Unit 2 · 2011 · Paper 2Identify THREE primary bases on which Silk Fashions could segment its consumer market.
  11. 4(c)(ii)4 marks· CAPE Management of Business Unit 2 · 2011 · Paper 2Describe any TWO bases of market segmentation identified in (c)(i).
  12. 4(a)(iii)5 marks· CAPE Management of Business Unit 2 · 2013 · Paper 2Identify FIVE essential categories of information that should be contained in the consumer profile.
  13. 3(a)(i)2 marks· CAPE Management of Business Unit 2 · 2014 · Paper 2Define the term 'market segmentation'.
  14. 3(a)(ii)3 marks· CAPE Management of Business Unit 2 · 2014 · Paper 2State THREE benefits of market segmentation.
  15. 3(a)(iii)8 marks· CAPE Management of Business Unit 2 · 2014 · Paper 2Outline FOUR bases on which markets are segmented.
  16. 4(a)(ii)2 marks· CAPE Management of Business Unit 2 · 2015 · Paper 2State TWO benefits of niche marketing to Creative Furniture Enterprise.
  17. 2(b)9 marks· CAPE Management of Business Unit 2 · 2017 · Paper 2Explain how THREE named factors influence customer buying behaviour.
  18. 2(c)(i)8 marks· CAPE Management of Business Unit 2 · 2021 · Paper 2Discuss ONE advantage and ONE disadvantage of adopting the mass marketing approach.
  19. 2(c)(ii)4 marks· CAPE Management of Business Unit 2 · 2021 · Paper 2Discuss ONE benefit to the organization of segmenting the market.

Related topics in Module 2: Fundamentals of Marketing