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4 marksMarketing Research

CAPE Management of Business Unit 2 · 2011 (Specimen) · Paper 2 · Question 4(a)(i)

Research Inc. is conducting a six-week survey on limited budget regarding community views on 'car pooling' and decides to use sampling.

Define the term 'sampling' and state TWO reasons for sampling.

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Other parts of this question

  1. 4(a)(ii)Distinguish between 'probability sampling' and 'non-probability sampling'.[4 marks]
  2. 4(b)Define the terms 'convenience sampling' and 'systematic random sampling', explaining how EACH might be used to select respondents.[12 marks]
  3. 4(c)Indicate which of the two types of sampling in (b) above should be used by Research Inc. Justify your choice.[5 marks]

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