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8 marksMarketing Research

CAPE Management of Business Unit 2 · 2010 · Paper 2 · Question 3(a)

The owner of Fruity Juice Co. Ltd, a natural juice manufacturer, attended a marketing seminar and noted concepts regarding primary and secondary market research, market segmentation, and niche marketing.

Define the terms 'primary research' and 'secondary research', giving ONE advantage of EACH.

The mark scheme is shown once you've answered.

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Other parts of this question

  1. 3(b)Discuss FOUR ways in which market research may be beneficial to Fruity Juice Co. Ltd.[17 marks]

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