Quelpr
6 marksMarketing Research

CAPE Management of Business Unit 2 · 2006 · Paper 2 · Question 4(a)

Regional Seminars Inc. is planning personal development workshops and considering whether to use systematic random sampling or convenience sampling for a six-week, budget-constrained survey to assess demand.

Define the term "sampling" and distinguish between "probability sampling" and "non-probability sampling."

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 4(b)Define the terms "convenience sampling" and "systematic random sampling" and explain how EACH might be used to select respondents.[12 marks]
  2. 4(c)Indicate which of the two types of sampling (convenience or systematic random sampling) management should use and justify your answer.[7 marks]

More practice: the rest of this paper · more Marketing Research questions · all CAPE Management of Business Unit 2 past papers