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5 marksMarketing Research

CAPE Management of Business Unit 2 · 2007 · Paper 2 · Question 4(a)(iii)

Advanced Marketing Research Inc. is conducting research for Sunshine Bakeries, investigating buyer motivations and purchase frequency.

Differentiate between focus groups versus surveys, outlining one advantage and one disadvantage of one option over the other.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 4(a)(i)Differentiate between primary versus secondary sources of data, outlining one advantage and one disadvantage of one option over the other.[5 marks]
  2. 4(a)(ii)Differentiate between probability versus non-probability sampling, outlining one advantage and one disadvantage of one option over the other.[5 marks]
  3. 4(b)For EACH pair of options, indicate which one the company should choose, giving ONE reason for your choice.[10 marks]

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