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9 marksMarketing Research

CAPE Management of Business Unit 2 · 2021 · Paper 2 · Question 2(b)

Explain THREE primary research techniques that Water is Life Ltd could use to conduct market research.

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Other parts of this question

  1. 2(a)(i)Define the term 'market research'.[2 marks]
  2. 2(a)(ii)Define the term 'the selling concept'.[2 marks]
  3. 2(c)(i)Discuss ONE advantage and ONE disadvantage of adopting the mass marketing approach.[8 marks]
  4. 2(c)(ii)Discuss ONE benefit to the organization of segmenting the market.[4 marks]

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