Promotion Strategy and Internet Marketing · CAPE Management of Business Unit 2

19 past-paper questions on Promotion Strategy and Internet Marketing, part of Module 2: Fundamentals of Marketing, from every CAPE Management of Business Unit 2 paper on Quelpr.

1. 10(b)2 marks· CAPE Management of Business Unit 2 · 2006 · Paper 1State ONE reason why firms use the press release as a form of promotion.
2. 3(a)(iv)2 marks· CAPE Management of Business Unit 2 · 2007 · Paper 2Define the marketing concept of Advertising.
3. 3(a)8 marks· CAPE Management of Business Unit 2 · 2009 · Paper 2Differentiate between 'informative advertising' and 'persuasive advertising', stating ONE situation in which EACH would be MOST effective.
4. 3(b)17 marks· CAPE Management of Business Unit 2 · 2009 · Paper 2Discuss FOUR factors that may influence the choice of media for advertising.
5. 3(a)8 marks· CAPE Management of Business Unit 2 · 2012 · Paper 2Differentiate between 'informative advertising' and 'persuasive advertising', describing ONE situation in which EACH would be effective.
6. 3(b)8 marks· CAPE Management of Business Unit 2 · 2012 · Paper 2Discuss TWO factors that may influence the choice of advertising media.
7. 3(c)9 marks· CAPE Management of Business Unit 2 · 2012 · Paper 2Identify THREE promotional tools other than advertising, and outline ONE relative advantage of EACH tool.
8. 4(b)(i)3 marks· CAPE Management of Business Unit 2 · 2014 · Paper 2Define the term 'advertising'.
9. 4(b)(ii)12 marks· CAPE Management of Business Unit 2 · 2014 · Paper 2Discuss THREE ways in which G's Stationery and Office Supplies could benefit from advertising.
10. 4(b)8 marks· CAPE Management of Business Unit 2 · 2015 · Paper 2Outline TWO possible opportunities and TWO possible challenges that Mr Beddy could face if he decides to use Internet marketing as a means of promoting his products.
11. 6(a)(i)2 marks· CAPE Management of Business Unit 2 · 2015 · Paper 2Define the term 'E-commerce'.
12. 6(b)9 marks· CAPE Management of Business Unit 2 · 2015 · Paper 2Explain THREE ways in which the e-commerce operations can contribute to increased sales at Live N Drive.
13. 3(a)(i)2 marks· CAPE Management of Business Unit 2 · 2016 · Paper 2Define the term 'sales promotion'.
14. 3(a)(ii)3 marks· CAPE Management of Business Unit 2 · 2016 · Paper 2Identify THREE sales promotion techniques.
15. 3(b)8 marks· CAPE Management of Business Unit 2 · 2016 · Paper 2Differentiate between 'informative advertising' and 'persuasive advertising', outlining ONE situation in which EACH would be most effective.
16. 3(c)12 marks· CAPE Management of Business Unit 2 · 2016 · Paper 2Discuss THREE factors that may influence the choice of media to use as a means of transmitting an advertising message.
17. 2(c)12 marks· CAPE Management of Business Unit 2 · 2017 · Paper 2Discuss THREE promotion tools that the owner/manager, Petula Jones, of LeAnn Furnishings Ltd could use to help boost sales.
18. 2(b)9 marks· CAPE Management of Business Unit 2 · 2018 · Paper 2Explain THREE advantages, to Caribbean Roots, of adopting the personal selling sales promotion strategy.
19. 2(c)12 marks· CAPE Management of Business Unit 2 · 2018 · Paper 2Discuss THREE challenges that Caribbean Roots could face if the brothers decided to adopt internet marketing.