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6 marksMarketing Research

CAPE Management of Business Unit 2 · 2011 · Paper 2 · Question 5(c)

Outline THREE reasons why Mr. Gravy may need to conduct market research.

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Other parts of this question

  1. 5(a)Outline THREE characteristics which Mr. Gravy must possess in order to succeed as an entrepreneur.[6 marks]
  2. 5(b)Identify THREE challenges that Mr. Gravy may face as an entrepreneur.[3 marks]
  3. 5(d)Identify TWO factors that may influence the pricing of his product.[2 marks]
  4. 5(e)Discuss TWO factors that may influence the location of his business.[8 marks]

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