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3 marksMarketing Research

CAPE Management of Business Unit 2 · 2015 · Paper 2 · Question 3(a)(i)

Ms Healthy of Lifestyle Juices Enterprise plans to conduct market research to assess the potential success of a new juice product, 'Tango Root'.

Define the term 'marketing research'.

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Other parts of this question

  1. 3(a)(ii)State TWO limitations of marketing research.[2 marks]
  2. 3(b)Outline TWO advantages and TWO disadvantages that Lifestyle Juices Enterprise would experience if it adopts a 'competition pricing' strategy for its new…[8 marks]
  3. 3(c)Discuss THREE ways in which marketing research may be beneficial to the firm in deciding whether or not its new product, 'Tango Root', would be successful on…[12 marks]

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