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7 marksMarketing Research

CAPE Management of Business Unit 2 · 2006 · Paper 2 · Question 4(c)

Indicate which of the two types of sampling (convenience or systematic random sampling) management should use and justify your answer.

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Other parts of this question

  1. 4(a)Define the term "sampling" and distinguish between "probability sampling" and "non-probability sampling."[6 marks]
  2. 4(b)Define the terms "convenience sampling" and "systematic random sampling" and explain how EACH might be used to select respondents.[12 marks]

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