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CAPE Management of Business Unit 2 · 2008 · Paper 2

24 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

Practise this paper
  1. 1(a)8 marksUsing the information given in the table, draw a network diagram of the project.
  2. 1(b)(i)3 marksState the length (weeks) of EACH path.
  3. 1(b)(ii)2 marksState the expected length of the project.
  4. 1(b)(iii)2 marksState the amount of slack time for EACH path.
  5. 1(c)10 marksOutline THREE advantages and TWO limitations of using PERT and CPM techniques for planning and co-ordinating large-scale projects.
  6. 2(a)4 marksDefine the concept 'customer' as it relates to TQM and outline ONE way in which this concept can be useful at PROSUCO.
  7. 2(b)12 marksDiscuss FOUR common TQM techniques that PROSUCO can use to enhance its competitiveness in the international sugar market.
  8. 2(c)9 marksDiscuss THREE ways in which poor quality can affect PROSUCO.
  9. 3(a)(i)6 marksExplain how the following concepts may be used to evaluate the marketing function: a) The product concept b) The sales concept c) The marketing concept
  10. 3(a)(ii)4 marksState TWO reasons why the marketing concept is the BEST approach for TAMS.
  11. 3(b)9 marksDiscuss THREE factors in market conditions that the marketing manager of TAMS needs to consider when seeking to secure a competitive advantage in the market place.
  12. 3(c)6 marksDiscuss TWO capabilities in the firm that the marketing manager of TAMS needs to consider when seeking to secure a competitive advantage in the market place.
  13. 4(a)6 marksState THREE main features of the focus group methodology.
  14. 4(b)8 marksDefine the term 'market segmentation' and outline THREE uses of market segmentation.
  15. 4(c)(i)9 marksIdentify and justify THREE characteristics of the targeted Caribbean-American group.
  16. 4(c)(ii)2 marksSuggest ONE reason why members of the focus group CANNOT be affiliated with the other type of companies mentioned in the case.
  17. 5(a)2 marksExplain what is meant by the term 'entrepreneurship'.
  18. 5(b)8 marksOutline FOUR characteristics that Suzie should possess in order to be a successful entrepreneur.
  19. 5(c)15 marksDiscuss THREE opportunities and TWO challenges that Suzie may face if she decides to set up her business.
  20. 6(a)3 marksIdentify THREE types of retail businesses or outlets that could effectively distribute the Healthy Choice Bakery Ltd. new product.
  21. 6(b)8 marksIdentify and justify TWO main factors that may have influenced the Marketing Consultant's suggested choice of distribution channel.
  22. 6(c)(i)2 marksExplain what is meant by a 'business plan'.
  23. 6(c)(ii)8 marksOutline FOUR main components of a business plan.
  24. 6(c)(iii)4 marksState TWO benefits, to Miss Eat-Rite, of having a business plan.

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