Quelpr
4 marksThe Concept of Marketing and Marketing Orientations

CAPE Management of Business Unit 2 · 2008 · Paper 2 · Question 3(a)(ii)

Trans Atlantic Motor Spares (TAMS) operates on Emerald Isle, where high duty on newer vehicles makes older used cars prevalent. TAMS specialises in hard-to-find spare parts for used motor vehicles and commands a large market share.

State TWO reasons why the marketing concept is the BEST approach for TAMS.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

  1. 3(a)(i)Explain how the following concepts may be used to evaluate the marketing function: a) The product concept b) The sales concept c) The marketing concept[6 marks]
  2. 3(b)Discuss THREE factors in market conditions that the marketing manager of TAMS needs to consider when seeking to secure a competitive advantage in the market…[9 marks]
  3. 3(c)Discuss TWO capabilities in the firm that the marketing manager of TAMS needs to consider when seeking to secure a competitive advantage in the market place.[6 marks]

More practice: the rest of this paper · more The Concept of Marketing and Marketing Orientations questions · all CAPE Management of Business Unit 2 past papers