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8 marksDistribution Management

CAPE Management of Business Unit 2 · 2008 · Paper 2 · Question 6(b)

Identify and justify TWO main factors that may have influenced the Marketing Consultant's suggested choice of distribution channel.

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Other parts of this question

  1. 6(a)Identify THREE types of retail businesses or outlets that could effectively distribute the Healthy Choice Bakery Ltd. new product.[3 marks]
  2. 6(c)(i)Explain what is meant by a 'business plan'.[2 marks]
  3. 6(c)(ii)Outline FOUR main components of a business plan.[8 marks]
  4. 6(c)(iii)State TWO benefits, to Miss Eat-Rite, of having a business plan.[4 marks]

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