CAPE Management of Business Unit 2 · 2015 · Paper 2
24 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.
- 1(a)(i)2 marksDefine the term 'Economic order quantity'.
- 1(a)(ii)2 marksDefine the term 'Just-in-time'.
- 1(a)(iii)2 marksDefine the term 'Inventory management'.
- 1(b)(i)1 markState the formula for calculating economic order quantity.
- 1(b)(ii)6 marksCalculate the economic order quantity for the sky blue gabardine fabric used by Unique Uniforms Ltd.
- 1(c)12 marksDiscuss THREE ways in which Unique Uniforms Ltd can benefit from having a proper inventory management system.
- 2(a)4 marksDistinguish between 'quality control' and 'quality assurance'.
- 2(b)9 marksExplain THREE ways in which Quality Homes can benefit from ISO certification.
- 2(c)12 marksDiscuss THREE dimensions of quality with which Quality Homes must comply in order to make the claim that it has produced superior buildings.
- 3(a)(i)3 marksDefine the term 'marketing research'.
- 3(a)(ii)2 marksState TWO limitations of marketing research.
- 3(b)8 marksOutline TWO advantages and TWO disadvantages that Lifestyle Juices Enterprise would experience if it adopts a 'competition pricing' strategy for its new product, 'Tango Root'.
- 3(c)12 marksDiscuss THREE ways in which marketing research may be beneficial to the firm in deciding whether or not its new product, 'Tango Root', would be successful on the market.
- 4(a)(i)3 marksDefine the term 'branding'.
- 4(a)(ii)2 marksState TWO benefits of niche marketing to Creative Furniture Enterprise.
- 4(b)8 marksOutline TWO possible opportunities and TWO possible challenges that Mr Beddy could face if he decides to use Internet marketing as a means of promoting his products.
- 4(c)12 marksDiscuss THREE possible benefits that Mr Beddy would enjoy if he uses an indirect channel for the distribution of his products.
- 5(a)4 marksOutline TWO established criteria that governments use to measure the size of businesses.
- 5(b)9 marksExplain THREE challenges that H2O is likely to face as a small business.
- 5(c)12 marksDiscuss THREE advantages that H2O will enjoy as a small business.
- 6(a)(i)2 marksDefine the term 'E-commerce'.
- 6(a)(ii)2 marksDefine the term 'Partnership'.
- 6(b)9 marksExplain THREE ways in which the e-commerce operations can contribute to increased sales at Live N Drive.
- 6(c)12 marksDiscuss THREE ways in which Live N Drive could expand its e-commerce business.