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CAPE Management of Business Unit 2 · 2015 · Paper 2

24 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

  1. 1(a)(i)2 marksDefine the term 'Economic order quantity'.
  2. 1(a)(ii)2 marksDefine the term 'Just-in-time'.
  3. 1(a)(iii)2 marksDefine the term 'Inventory management'.
  4. 1(b)(i)1 markState the formula for calculating economic order quantity.
  5. 1(b)(ii)6 marksCalculate the economic order quantity for the sky blue gabardine fabric used by Unique Uniforms Ltd.
  6. 1(c)12 marksDiscuss THREE ways in which Unique Uniforms Ltd can benefit from having a proper inventory management system.
  7. 2(a)4 marksDistinguish between 'quality control' and 'quality assurance'.
  8. 2(b)9 marksExplain THREE ways in which Quality Homes can benefit from ISO certification.
  9. 2(c)12 marksDiscuss THREE dimensions of quality with which Quality Homes must comply in order to make the claim that it has produced superior buildings.
  10. 3(a)(i)3 marksDefine the term 'marketing research'.
  11. 3(a)(ii)2 marksState TWO limitations of marketing research.
  12. 3(b)8 marksOutline TWO advantages and TWO disadvantages that Lifestyle Juices Enterprise would experience if it adopts a 'competition pricing' strategy for its new product, 'Tango Root'.
  13. 3(c)12 marksDiscuss THREE ways in which marketing research may be beneficial to the firm in deciding whether or not its new product, 'Tango Root', would be successful on the market.
  14. 4(a)(i)3 marksDefine the term 'branding'.
  15. 4(a)(ii)2 marksState TWO benefits of niche marketing to Creative Furniture Enterprise.
  16. 4(b)8 marksOutline TWO possible opportunities and TWO possible challenges that Mr Beddy could face if he decides to use Internet marketing as a means of promoting his products.
  17. 4(c)12 marksDiscuss THREE possible benefits that Mr Beddy would enjoy if he uses an indirect channel for the distribution of his products.
  18. 5(a)4 marksOutline TWO established criteria that governments use to measure the size of businesses.
  19. 5(b)9 marksExplain THREE challenges that H2O is likely to face as a small business.
  20. 5(c)12 marksDiscuss THREE advantages that H2O will enjoy as a small business.
  21. 6(a)(i)2 marksDefine the term 'E-commerce'.
  22. 6(a)(ii)2 marksDefine the term 'Partnership'.
  23. 6(b)9 marksExplain THREE ways in which the e-commerce operations can contribute to increased sales at Live N Drive.
  24. 6(c)12 marksDiscuss THREE ways in which Live N Drive could expand its e-commerce business.

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