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9 marksThe Marketing Environment

CAPE Management of Business Unit 2 · 2008 · Paper 2 · Question 3(b)

Discuss THREE factors in market conditions that the marketing manager of TAMS needs to consider when seeking to secure a competitive advantage in the market place.

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Other parts of this question

  1. 3(a)(i)Explain how the following concepts may be used to evaluate the marketing function: a) The product concept b) The sales concept c) The marketing concept[6 marks]
  2. 3(a)(ii)State TWO reasons why the marketing concept is the BEST approach for TAMS.[4 marks]
  3. 3(c)Discuss TWO capabilities in the firm that the marketing manager of TAMS needs to consider when seeking to secure a competitive advantage in the market place.[6 marks]

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