CAPE Management of Business Unit 2 · 2009 · Paper 2

18 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

1. 1(a)(i)3 marksExplain what is meant by 'Total Quality Management'.
2. 1(a)(ii)16 marksDiscuss ONE implication of Total Quality Management for EACH of the following: Employees, Product/process design, Customers, Suppliers.
3. 1(b)6 marksOutline THREE circumstances under which Total Quality Management programmes may fail to achieve overall organizational objectives.
4. 2(a)12 marksForecasting serves as the basis for planning. Outline THREE advantages and THREE disadvantages of the Delphi method as a forecasting technique.
5. 2(b)(i)8 marksUsing the decision tree, sequentially analyze the decisions Mr. Opportunity needs to make at EACH step.
6. 2(b)(ii)a)2 marksCalculate the highest expected value for building a small factory.
7. 2(b)(ii)b)2 marksCalculate the highest expected value for building a large factory.
8. 2(b)(iii)1 markDetermine which alternative Mr. Opportunity must choose if he is to maximize expected monetary returns.
9. 3(a)8 marksDifferentiate between 'informative advertising' and 'persuasive advertising', stating ONE situation in which EACH would be MOST effective.
10. 3(b)17 marksDiscuss FOUR factors that may influence the choice of media for advertising.
11. 4(a)6 marksDifferentiate between 'direct distribution channel' and 'indirect distribution channel', giving ONE example of EACH.
12. 4(b)6 marksOutline TWO factors that may influence the choice of a distribution channel.
13. 4(c)13 marksDiscuss THREE benefits to a manufacturer of using an intermediary channel.
14. 5(a)12 marksOutline THREE advantages and THREE disadvantages that Ruth Williams experiences as a sole trader.
15. 5(b)13 marksDiscuss THREE characteristics that Ruth should possess in order to be a successful entrepreneur.
16. 6(a)3 marksDefine the term 'business plan'.
17. 6(b)6 marksState THREE reasons why Ruth should have a business plan.
18. 6(c)16 marksDiscuss FOUR key elements that Ruth should include in her business plan.