CAPE Management of Business Unit 2 · 2018 · Paper 2

11 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

1. 1(a)(i)2 marksDefine the term 'indirect cost'.
2. 1(a)(ii)2 marksDefine the term 'productivity'.
3. 1(b)9 marksIdentify THREE quality assurance strategies and explain how Tech Plus could use EACH of these strategies to improve the quality of its services.
4. 1(c)12 marksDiscuss THREE ways in which the business could reduce the rising indirect operating costs.
5. 2(a)(i)2 marksDefine the term 'market research'.
6. 2(a)(ii)2 marksDefine the term 'target market'.
7. 2(b)9 marksExplain THREE advantages, to Caribbean Roots, of adopting the personal selling sales promotion strategy.
8. 2(c)12 marksDiscuss THREE challenges that Caribbean Roots could face if the brothers decided to adopt internet marketing.
9. 3(a)4 marksOutline TWO challenges that The Good Stuff could experience if it were to win the bid to supply desks and chairs to 100 government-owned schools.
10. 3(b)9 marksDescribe THREE items that Peter and Alexander would need to place in the operations section of the business plan.
11. 3(c)12 marksDiscuss the THREE types of assistance that Peter and Alexander would need in order to expand their small business if they are awarded the contract.