CAPE Management of Business Unit 2 · 2008 · Paper 2 · Question 2(a)
PROSUCO is a company producing sugar for local and international markets, planning to implement Total Quality Management (TQM) to maintain competitiveness despite losing preferential treatment in Europe.
Define the concept 'customer' as it relates to TQM and outline ONE way in which this concept can be useful at PROSUCO.
The mark scheme is shown once you've answered.
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