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CAPE Management of Business Unit 2 · 2016 · Paper 2

23 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

Practise this paper
  1. 1(a)(i)2 marksDefine the term 'Forecasting'.
  2. 1(a)(ii)2 marksDefine the term 'Moving average'.
  3. 1(b)9 marksExplain THREE reasons why the sales force composite method may not be giving an accurate picture of consumer buying behaviour.
  4. 1(c)12 marksDiscuss THREE ways in which Wireless Engineering may benefit from using the consumer survey method of forecasting.
  5. 2(a)4 marksDifferentiate between 'direct costs' and 'indirect costs'.
  6. 2(b)9 marksExplain THREE factors that Edwards' Air Conditioning should consider in determining whether to make or buy the manufacturing component.
  7. 2(c)12 marksDiscuss THREE reasons why it is important for Edwards' Air Conditioning to keep its production cost at a manageable level.
  8. 3(a)(i)2 marksDefine the term 'sales promotion'.
  9. 3(a)(ii)3 marksIdentify THREE sales promotion techniques.
  10. 3(b)8 marksDifferentiate between 'informative advertising' and 'persuasive advertising', outlining ONE situation in which EACH would be most effective.
  11. 3(c)12 marksDiscuss THREE factors that may influence the choice of media to use as a means of transmitting an advertising message.
  12. 4(a)(i)2 marksDefine the term 'branding'.
  13. 4(a)(ii)3 marksState THREE benefits of branding to an organization.
  14. 4(b)8 marksDifferentiate between 'price skimming' and 'penetration pricing', outlining ONE situation in which EACH would be most appropriate.
  15. 4(c)(i)4 marksDiscuss the 'Idea generation' stage in the new product development process.
  16. 4(c)(ii)4 marksDiscuss the 'Product development' stage in the new product development process.
  17. 4(c)(iii)4 marksDiscuss the 'Market testing' stage in the new product development process.
  18. 5(a)4 marksDifferentiate between 'entrepreneurship' and 'intrapreneurship'.
  19. 5(b)9 marksExplain THREE social entrepreneurship features that Excel Electronics may adopt given the management decision.
  20. 5(c)12 marksDiscuss THREE characteristics of successful entrepreneurs.
  21. 6(a)4 marksDifferentiate between a 'sole trader' and a 'partnership'.
  22. 6(b)9 marksExplain THREE benefits that Johnny would enjoy if he adopts the sole trader form of business.
  23. 6(c)12 marksDiscuss THREE challenges that Johnny, as a small business owner, could face in sourcing capital for his business.

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