CAPE Management of Business Unit 2 · 2021 · Paper 2

15 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

1. 1(a)(i)2 marksOutline ONE feature of the 'just-in-time inventory management' approach.
2. 1(a)(ii)2 marksCalculate the capacity utilization for WFM during the year 2018.
3. 1(b)(i)3 marksExplain how WFM can adopt quality assurance to develop the quality of their products.
4. 1(b)(ii)3 marksExplain how WFM can adopt quality control to develop the quality of their products.
5. 1(b)(iii)3 marksExplain how WFM can adopt total quality management to develop the quality of their products.
6. 1(c)12 marksDiscuss THREE ways in which outsourcing may be disadvantageous to WFM.
7. 2(a)(i)2 marksDefine the term 'market research'.
8. 2(a)(ii)2 marksDefine the term 'the selling concept'.
9. 2(b)9 marksExplain THREE primary research techniques that Water is Life Ltd could use to conduct market research.
10. 2(c)(i)8 marksDiscuss ONE advantage and ONE disadvantage of adopting the mass marketing approach.
11. 2(c)(ii)4 marksDiscuss ONE benefit to the organization of segmenting the market.
12. 3(a)(i)2 marksDefine the term 'start-up costs'.
13. 3(a)(ii)2 marksDefine the term 'entrepreneur'.
14. 3(b)9 marksExplain THREE of the challenges that Petal and Peter will likely face as a small business.
15. 3(c)12 marksDiscuss the importance of THREE types of information that should be included in the 'competitor analysis' section of the business plan.