CAPE Management of Business Unit 2 · 2008 · Paper 2 · Question 4(b)
Define the term 'market segmentation' and outline THREE uses of market segmentation.
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Practise this questionOther parts of this question
- 4(a)State THREE main features of the focus group methodology.[6 marks]
- 4(c)(i)Identify and justify THREE characteristics of the targeted Caribbean-American group.[9 marks]
- 4(c)(ii)Suggest ONE reason why members of the focus group CANNOT be affiliated with the other type of companies mentioned in the case.[2 marks]
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