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CAPE Management of Business Unit 2 · 2014 · Paper 2

29 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

Practise this paper
  1. 1(a)(i)4 marksDifferentiate between 'job production' and 'flow production'.
  2. 1(a)(ii)a)3 marksExplain ONE reason why the firm may have adopted the job production method.
  3. 1(a)(ii)b)3 marksExplain ONE reason why the firm may have adopted the flow production method.
  4. 1(b)6 marksOutline THREE factors that would influence Cellular-to-the-World's choice of location for its manufacturing plant.
  5. 1(c)9 marksDiscuss TWO likely reasons why Cellular-to-the-World has achieved high productivity levels.
  6. 2(a)(i)1 markState the meaning of the term 'outsourcing'.
  7. 2(a)(ii)4 marksOutline TWO ways in which outsourcing can improve the quality of products.
  8. 2(a)(iii)4 marksDistinguish between 'economies of scale' and 'diseconomies of scale'.
  9. 2(b)4 marksOutline TWO ways in which Drinks-a-Lot can increase its capacity.
  10. 2(c)12 marksDiscuss THREE disadvantages to Drinks-a-Lot if it operates at full capacity over the long term.
  11. 3(a)(i)2 marksDefine the term 'market segmentation'.
  12. 3(a)(ii)3 marksState THREE benefits of market segmentation.
  13. 3(a)(iii)8 marksOutline FOUR bases on which markets are segmented.
  14. 3(b)(i)4 marksAt which stage of the product life cycle is Viewmaster Glass Products likely to be? Cite TWO pieces of evidence from the scenario to support your answer.
  15. 3(b)(ii)8 marksJustify ONE pricing strategy and ONE promotional strategy which the company should adopt while it is at the identified product life cycle stage.
  16. 4(a)(i)4 marksDistinguish between a 'direct distribution channel' and an 'indirect distribution channel'.
  17. 4(a)(ii)6 marksOutline THREE factors that may influence G's Stationery and Office Supplies to choose a direct distribution channel.
  18. 4(b)(i)3 marksDefine the term 'advertising'.
  19. 4(b)(ii)12 marksDiscuss THREE ways in which G's Stationery and Office Supplies could benefit from advertising.
  20. 5(a)(i)2 marksDefine the term 'business plan'.
  21. 5(a)(ii)2 marksIdentify TWO components of a business plan.
  22. 5(b)(i)3 marksState THREE criteria for measuring the size of a business.
  23. 5(b)(ii)6 marksOutline THREE challenges faced by small businesses.
  24. 5(c)12 marksDiscuss THREE advantages that small businesses enjoy which larger businesses do not enjoy.
  25. 6(a)(i)2 marksDefine the term 'entrepreneurship'.
  26. 6(a)(ii)3 marksIdentify THREE characteristics of a successful entrepreneur.
  27. 6(a)(iii)2 marksState ONE advantage and ONE disadvantage of being an entrepreneur.
  28. 6(b)(i)6 marksExplain TWO benefits that Carl would enjoy if he were to borrow money from his family or friends to start his landscaping business.
  29. 6(b)(ii)12 marksDiscuss how the THREE characteristics displayed by Carl may prevent him from becoming a successful entrepreneur.

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