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CAPE Management of Business Unit 2 · 2011 · Paper 2

26 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

Practise this paper
  1. 1(a)(i)2 marksDefine the term 'Total Quality Management' (TQM).
  2. 1(a)(ii)16 marksDiscuss THREE potential benefits and ONE potential drawback that Lloyd Electronics Ltd. may experience from implementing the TQM approach in its business.
  3. 1(b)(i)5 marksState TWO features of 'Just-in-Time operations' and explain how it is related to TQM.
  4. 1(b)(ii)2 marksState TWO likely benefits for Lloyd Electronics from the implementation of an efficient inventory control system.
  5. 2(a)4 marksCalculate the labour productivity of XYZ Garment Factory.
  6. 2(b)5 marksIdentify FIVE factors that may impact negatively on the productivity of XYZ Garment Factory.
  7. 2(c)16 marksDiscuss FOUR methods of improving productivity at XYZ Garment Factory.
  8. 3(a)(i)2 marksDefine the term 'market research'.
  9. 3(a)(ii)12 marksDiscuss THREE reasons why it is important for PPC-TV to conduct market research.
  10. 3(b)3 marksDistinguish between primary and secondary data and state the MOST appropriate source of primary data for this project.
  11. 3(c)(i)4 marksState TWO advantages and TWO disadvantages of using personal interviews to conduct market research for PPC-TV.
  12. 3(c)(ii)4 marksState TWO advantages and TWO disadvantages of using telephone interviews to conduct market research for PPC-TV.
  13. 4(a)6 marksState THREE features of the focus group methodology.
  14. 4(b)12 marksDiscuss THREE advantages that Silk Fashions could realize from segmenting the market.
  15. 4(c)(i)3 marksIdentify THREE primary bases on which Silk Fashions could segment its consumer market.
  16. 4(c)(ii)4 marksDescribe any TWO bases of market segmentation identified in (c)(i).
  17. 5(a)6 marksOutline THREE characteristics which Mr. Gravy must possess in order to succeed as an entrepreneur.
  18. 5(b)3 marksIdentify THREE challenges that Mr. Gravy may face as an entrepreneur.
  19. 5(c)6 marksOutline THREE reasons why Mr. Gravy may need to conduct market research.
  20. 5(d)2 marksIdentify TWO factors that may influence the pricing of his product.
  21. 5(e)8 marksDiscuss TWO factors that may influence the location of his business.
  22. 6(a)3 marksExplain what is meant by the term 'business plan'.
  23. 6(b)4 marksState TWO purposes of a business plan.
  24. 6(c)10 marksOutline FIVE important steps in the preparation of a business plan.
  25. 6(d)2 marksOutline ONE legal requirement that Pilly will have to observe in setting up her business.
  26. 6(e)6 marksSuggest THREE ways in which information technology could assist Pilly in efficiently operating her business.

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