CAPE Management of Business Unit 2 · 2008 · Paper 2 · Question 4(c)(i)
Identify and justify THREE characteristics of the targeted Caribbean-American group.
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Practise this questionOther parts of this question
- 4(a)State THREE main features of the focus group methodology.[6 marks]
- 4(b)Define the term 'market segmentation' and outline THREE uses of market segmentation.[8 marks]
- 4(c)(ii)Suggest ONE reason why members of the focus group CANNOT be affiliated with the other type of companies mentioned in the case.[2 marks]
More practice: the rest of this paper · more Principles of Market Segmentation and Consumer Behaviour questions · all CAPE Management of Business Unit 2 past papers