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CAPE Management of Business Unit 2 · 2013 · Paper 2

29 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

Practise this paper
  1. 1(a)4 marksDistinguish between 'quality control' and 'quality assurance'.
  2. 1(b)12 marksDiscuss THREE ways in which poor quality can affect the performance of BKJ.
  3. 1(c)9 marksOutline THREE techniques that BKJ can use to improve quality in its organization.
  4. 2(a)(i)10 marksDraw a network diagram to represent the tasks outlined in the table.
  5. 2(a)(ii)2 marksDetermine the length of EACH path.
  6. 2(a)(iii)1 markDetermine the critical path.
  7. 2(a)(iv)1 markState the expected length of the project.
  8. 2(a)(v)2 marksCalculate the amount of slack time for EACH path.
  9. 2(b)(i)1 markDefine the term 'flow production'.
  10. 2(b)(ii)8 marksOutline TWO advantages and TWO disadvantages of a flow production system.
  11. 3(a)(i)2 marksExplain what is meant by Branding.
  12. 3(a)(ii)2 marksExplain what is meant by Price skimming.
  13. 3(a)(iii)2 marksExplain what is meant by Direct distribution channels.
  14. 3(b)19 marksDiscuss ONE advantage and ONE disadvantage of EACH marketing strategy in (a) above.
  15. 4(a)(i)2 marksState ONE main difference between 'primary data' and 'secondary data'.
  16. 4(a)(ii)a)2 marksState TWO reasons why primary data would be the preferred type of data for this research.
  17. 4(a)(ii)b)1 markIdentify ONE piece of evidence from the scenario to support your reasons.
  18. 4(a)(iii)5 marksIdentify FIVE essential categories of information that should be contained in the consumer profile.
  19. 4(b)(i)6 marksOutline THREE main differences between 'probability sampling' and 'non-probability sampling'.
  20. 4(b)(ii)9 marksOutline THREE reasons to justify the company's choice of probability sampling technique.
  21. 5(a)2 marksExplain what is meant by the term 'entrepreneur'.
  22. 5(b)8 marksOutline FOUR characteristics that Mrs French should possess in order to be a successful entrepreneur.
  23. 5(c)15 marksDiscuss TWO opportunities and THREE challenges that Mrs French may face if she decides to set up her janitorial services business.
  24. 6(a)(i)2 marksExplain what is meant by the term 'one-level channel' of distribution.
  25. 6(a)(ii)2 marksIdentify TWO types of retail businesses or outlets that could effectively distribute the company's new product — 'Drink Smart'.
  26. 6(b)9 marksOutline THREE main factors that may have influenced the marketing consultant's choice of distribution channel.
  27. 6(c)(i)2 marksDefine the term 'business plan'.
  28. 6(c)(ii)8 marksDescribe FOUR components that should be included in the business plan.
  29. 6(c)(iii)2 marksExplain ONE way in which a business plan can be useful to the owners of the business.

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