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2 marksPromotion Strategy and Internet Marketing

CAPE Management of Business Unit 2 · 2015 · Paper 2 · Question 6(a)(i)

Joe and John operate Live N Drive, a partnership car dealership utilizing e-commerce for online deposits and car selection.

Define the term 'E-commerce'.

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Other parts of this question

  1. 6(a)(ii)Define the term 'Partnership'.[2 marks]
  2. 6(b)Explain THREE ways in which the e-commerce operations can contribute to increased sales at Live N Drive.[9 marks]
  3. 6(c)Discuss THREE ways in which Live N Drive could expand its e-commerce business.[12 marks]

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