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CAPE Management of Business Unit 2 · 2015 · Paper 2 · Question 3(b)

Outline TWO advantages and TWO disadvantages that Lifestyle Juices Enterprise would experience if it adopts a 'competition pricing' strategy for its new product, 'Tango Root'.

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Other parts of this question

  1. 3(a)(i)Define the term 'marketing research'.[3 marks]
  2. 3(a)(ii)State TWO limitations of marketing research.[2 marks]
  3. 3(c)Discuss THREE ways in which marketing research may be beneficial to the firm in deciding whether or not its new product, 'Tango Root', would be successful on…[12 marks]

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