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8 marksPromotion Strategy and Internet Marketing

CAPE Management of Business Unit 2 · 2015 · Paper 2 · Question 4(b)

Outline TWO possible opportunities and TWO possible challenges that Mr Beddy could face if he decides to use Internet marketing as a means of promoting his products.

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Other parts of this question

  1. 4(a)(i)Define the term 'branding'.[3 marks]
  2. 4(a)(ii)State TWO benefits of niche marketing to Creative Furniture Enterprise.[2 marks]
  3. 4(c)Discuss THREE possible benefits that Mr Beddy would enjoy if he uses an indirect channel for the distribution of his products.[12 marks]

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