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3 marksProduct Management

CAPE Management of Business Unit 2 · 2015 · Paper 2 · Question 4(a)(i)

Mr Beddy, owner of Creative Furniture Enterprise, is considering applying marketing concepts including branding, niche marketing, Internet marketing, and indirect channels.

Define the term 'branding'.

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Other parts of this question

  1. 4(a)(ii)State TWO benefits of niche marketing to Creative Furniture Enterprise.[2 marks]
  2. 4(b)Outline TWO possible opportunities and TWO possible challenges that Mr Beddy could face if he decides to use Internet marketing as a means of promoting his…[8 marks]
  3. 4(c)Discuss THREE possible benefits that Mr Beddy would enjoy if he uses an indirect channel for the distribution of his products.[12 marks]

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