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2 marksProduct Management

CAPE Management of Business Unit 2 · 2013 · Paper 2 · Question 3(a)(i)

Explain what is meant by Branding.

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Other parts of this question

  1. 3(a)(ii)Explain what is meant by Price skimming.[2 marks]
  2. 3(a)(iii)Explain what is meant by Direct distribution channels.[2 marks]
  3. 3(b)Discuss ONE advantage and ONE disadvantage of EACH marketing strategy in (a) above.[19 marks]

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