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2 marksDistribution Management

CAPE Management of Business Unit 2 · 2013 · Paper 2 · Question 6(a)(i)

Healthy Juices Enterprise added 'Drink Smart' juice to its product line and plans to distribute it using a one-level channel.

Explain what is meant by the term 'one-level channel' of distribution.

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Other parts of this question

  1. 6(a)(ii)Identify TWO types of retail businesses or outlets that could effectively distribute the company's new product — 'Drink Smart'.[2 marks]
  2. 6(b)Outline THREE main factors that may have influenced the marketing consultant's choice of distribution channel.[9 marks]
  3. 6(c)(i)Define the term 'business plan'.[2 marks]
  4. 6(c)(ii)Describe FOUR components that should be included in the business plan.[8 marks]
  5. 6(c)(iii)Explain ONE way in which a business plan can be useful to the owners of the business.[2 marks]

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