CAPE Management of Business Unit 2 · 2013 · Paper 2 · Question 6(c)(i)
Define the term 'business plan'.
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Practise this questionOther parts of this question
- 6(a)(i)Explain what is meant by the term 'one-level channel' of distribution.[2 marks]
- 6(a)(ii)Identify TWO types of retail businesses or outlets that could effectively distribute the company's new product — 'Drink Smart'.[2 marks]
- 6(b)Outline THREE main factors that may have influenced the marketing consultant's choice of distribution channel.[9 marks]
- 6(c)(ii)Describe FOUR components that should be included in the business plan.[8 marks]
- 6(c)(iii)Explain ONE way in which a business plan can be useful to the owners of the business.[2 marks]
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