CAPE Management of Business Unit 2 · 2006 · Paper 2

18 questions and parts from this paper. Open one to see it in full, then practise it on Quelpr and get it marked against the mark scheme.

1. 1(a)12 marksIdentify the FOUR MAIN steps involved in customer surveys and explain how they can be used to establish a forecasting system for the business.
2. 1(b)8 marksExplain TWO strengths and TWO weaknesses of customer surveys compared to least squares regression as methods of forecasting.
3. 1(c)5 marksRecommend and justify a forecasting method to Mr. Knowles.
4. 2(a)6 marksDistinguish between Productivity and Total Quality Management (TQM) with the aid of an example, and briefly explain how they are related.
5. 2(b)(i)6 marksDiscuss ONE way in which supervisory skills may impact on the level of productivity and TQM in a large cement plant.
6. 2(b)(ii)6 marksDiscuss ONE way in which labour-management relations may impact on the level of productivity and TQM in a large cement plant.
7. 2(b)(iii)7 marksDiscuss ONE way in which continuous employee training may impact on the level of productivity and TQM in a large cement plant.
8. 3(a)2 marksDefine the term "segmentation".
9. 3(b)3 marksState THREE benefits of segmentation.
10. 3(c)20 marksSelect, explain and justify how TWO demographic and TWO psychographic variables may be used to segment the market for this new drink.
11. 4(a)6 marksDefine the term "sampling" and distinguish between "probability sampling" and "non-probability sampling."
12. 4(b)12 marksDefine the terms "convenience sampling" and "systematic random sampling" and explain how EACH might be used to select respondents.
13. 4(c)7 marksIndicate which of the two types of sampling (convenience or systematic random sampling) management should use and justify your answer.
14. 5(a)5 marksIdentify FIVE factors that Eric must consider if his business is to succeed.
15. 5(b)20 marksDiscuss the impact of EACH of the five factors identified on the success of Eric's business.
16. 6(a)10 marksDiscuss TWO main contributions of small businesses to the development of your country's economy.
17. 6(b)(i)9 marksDiscuss THREE difficulties faced by small businesses in the Caribbean.
18. 6(b)(ii)6 marksSuggest ONE way in which EACH difficulty identified in 6(b)(i) may be overcome.