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CAPE Management of Business Unit 2 · 2006 · Paper 2 · Question 1(c)

Recommend and justify a forecasting method to Mr. Knowles.

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  1. 1(a)Identify the FOUR MAIN steps involved in customer surveys and explain how they can be used to establish a forecasting system for the business.[12 marks]
  2. 1(b)Explain TWO strengths and TWO weaknesses of customer surveys compared to least squares regression as methods of forecasting.[8 marks]

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