2 marksPrinciples of Market Segmentation and Consumer Behaviour

CAPE Management of Business Unit 2 · 2006 · Paper 2 · Question 3(a)

Define the term "segmentation".

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Other parts of this question

3(b)State THREE benefits of segmentation.[3 marks]
3(c)Select, explain and justify how TWO demographic and TWO psychographic variables may be used to segment the market for this new drink.[20 marks]

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