3 marksPrinciples of Market Segmentation and Consumer Behaviour

CAPE Management of Business Unit 2 · 2011 · Paper 2 · Question 4(c)(i)

Identify THREE primary bases on which Silk Fashions could segment its consumer market.

The mark scheme is shown once you've answered.

Practise this question

Other parts of this question

4(a)State THREE features of the focus group methodology.[6 marks]
4(b)Discuss THREE advantages that Silk Fashions could realize from segmenting the market.[12 marks]
4(c)(ii)Describe any TWO bases of market segmentation identified in (c)(i).[4 marks]

More practice: the rest of this paper · more Principles of Market Segmentation and Consumer Behaviour questions · all CAPE Management of Business Unit 2 past papers