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3 marksProduct Management

CAPE Management of Business Unit 2 · 2016 · Paper 2 · Question 4(a)(ii)

State THREE benefits of branding to an organization.

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Other parts of this question

  1. 4(a)(i)Define the term 'branding'.[2 marks]
  2. 4(b)Differentiate between 'price skimming' and 'penetration pricing', outlining ONE situation in which EACH would be most appropriate.[8 marks]
  3. 4(c)(i)Discuss the 'Idea generation' stage in the new product development process.[4 marks]
  4. 4(c)(ii)Discuss the 'Product development' stage in the new product development process.[4 marks]
  5. 4(c)(iii)Discuss the 'Market testing' stage in the new product development process.[4 marks]

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