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8 marksPromotion Strategy and Internet Marketing

CAPE Management of Business Unit 2 · 2016 · Paper 2 · Question 3(b)

Differentiate between 'informative advertising' and 'persuasive advertising', outlining ONE situation in which EACH would be most effective.

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Other parts of this question

  1. 3(a)(i)Define the term 'sales promotion'.[2 marks]
  2. 3(a)(ii)Identify THREE sales promotion techniques.[3 marks]
  3. 3(c)Discuss THREE factors that may influence the choice of media to use as a means of transmitting an advertising message.[12 marks]

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