CAPE Management of Business Unit 2 · 2016 · Paper 2 · Question 3(a)(i)
Define the term 'sales promotion'.
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Practise this questionOther parts of this question
- 3(a)(ii)Identify THREE sales promotion techniques.[3 marks]
- 3(b)Differentiate between 'informative advertising' and 'persuasive advertising', outlining ONE situation in which EACH would be most effective.[8 marks]
- 3(c)Discuss THREE factors that may influence the choice of media to use as a means of transmitting an advertising message.[12 marks]
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