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9 marksForecasting Techniques

CAPE Management of Business Unit 2 · 2016 · Paper 2 · Question 1(b)

Explain THREE reasons why the sales force composite method may not be giving an accurate picture of consumer buying behaviour.

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Other parts of this question

  1. 1(a)(i)Define the term 'Forecasting'.[2 marks]
  2. 1(a)(ii)Define the term 'Moving average'.[2 marks]
  3. 1(c)Discuss THREE ways in which Wireless Engineering may benefit from using the consumer survey method of forecasting.[12 marks]

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